Thursday 7 October 2010


Although a number of teen movies, don’t always relate to both sexual categories. I have chosen a perfect example – “Mean Girls’’ to illustrate so. The way the director represented his movie within his poster, demonstrates that this movie would be considered to be watched my teen girls only. The reason for this is ever since he used girlie colors like – pink. This clearly shows that the target audience would be ladies. 
 However, guys could also be watching this movie, since the poster portrays four attractive females. Therefore, it suggests that they might also want to see this film. 

Continuously, I also like the way director chose to use his color combination, since the writing font matches with what the girls are wearing on the right hand side. Although, the teenager on the left is wearing dissimilar color (red) top, from anybody else in the poster, which doesn’t even match the color of the ‘tag line’ or the ‘masthead.’ Nevertheless, the reason for this was to make the girl on the left to stand out, ever since we can clearly see that she’s the protagonist. 

Also, what has drawn my focus is the contrast that has been made by means of the masthead. The effect of this is to show the target audience that the girl on the right hand side, does not get along with those girls that are on the other side of the movie poster. This is significant as it tells the audience what the movie is based on. Therefore it attracts the viewers, as they would be asking themselves to why have these girls have split up in two different teams. So, I believe this method is very significant as it is very straight forward and easy to identify, why this has been done, because it not has only been used to make the poster look appealing.

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