Research - visiting WHSmith

Due to my research, on the 6th of November I visited WHSmith to clarify why dissimilar magazines have been placed in a particular section for display. I have also taken few images to show how have been the magazines placed. I have discovered that those magazines have been placed in particular areas for a reason and not randomly, For example ; Music, Film TV & imaging, Men's Lifestyle followed by Gaming were placed in order, as they all have something in common which is media. This visibly illustrates that it is significant to put different magazines in correct section. Also, this makes it easier for the readers to identify where their preferred magazines lay. Also magazines like - "Working Mother" are likely to be placed beside 'Home & Garden," due to the fact that mothers attention could also be drawn to those particular magazines. This method is not only done to make it easier for the readers and viewers to find their most favourite magazine, but it's done, since it's easier to grab the audience attention as they would buy the selling magazine. Therefore, this advertises the following magazines.